Hi, I’m Rally Stanoeva.

I’m a SaaS marketer currently at Rewind.

My approach to marketing is shaped by the belief that you must fall in love with your customers, not your product. Here’s why: the companies that achieve sustainable growth are the ones that invest in ongoing customer research.

Your customers should be guiding everything you do: from your marketing strategies, down to the copy on your landing pages. All you have to do is ask them.

On this blog, I’m sharing everything I know and learn about customer research.