Hi, I’m Rally Stanoeva.
I’m a SaaS marketer currently at Rewind.
My approach to marketing is shaped by the belief that you must fall in love with your customers, not your product. Here’s why: the companies that achieve sustainable growth are the ones that invest in ongoing customer research.
Your customers should be guiding everything you do: from your marketing strategies, down to the copy on your landing pages. All you have to do is ask them.
On this blog, I’m sharing everything I know and learn about customer research.