Hi, I’m Rally Stanoeva.

I’m a SaaS marketer currently at Rewind.

My approach to marketing is shaped by the belief that you must fall in love with your customers, not your product. Here’s why: the companies that achieve sustainable growth are the ones that invest in ongoing customer research.

Your best customers should inform everything you do, from your product roadmap to the copy on your landing pages. I’m fascinated with learning how to uncover this information.


some of my work

Roast my store with Rally from Rewind [Facebook live event, Oct 2018]

Building a website for your startup [Ask Me Anything, Sept 2018]

How to invest $36,000 for free with WealthSimple [landing page, Apr 2018]

6 highly effective ways to get customer feedback [article, Mar 2018]

Design sprints, dates with coworkers, and tacos: Advice from FeshBooks UX Designer [podcast, Sept 2016]

How to survive long complex sales cycles as a startup [podcast, Sept 2016]

Vicki Saunders on raising a billion dollars of venture capital for female entrepreneurs [podcast, Sept 2016]

Brand or Bust: Wealthsimple’s Design Director on aligning your brand, product and marketing from day one [podcast, Sept 2016]

Designing Fintech [article, Jul 2016]