Rally Stano

SaaS Marketing



I work with SaaS startups to help them understand their customers and develop a growth marketing plan.



Hi, I’m Rally Stanoeva.

I’m a SaaS marketer currently at Rewind.

My approach to marketing is shaped by the belief that you must fall in love with your customers, not your product. Here’s why: the companies that achieve sustainable growth are the ones that invest in ongoing customer research.

Your best customers should inform everything you do, from your product roadmap to the copy on your landing pages. I’m fascinated with learning how to uncover this information.

I also make art.


some of my work

Casey talks to Rally Stanoeva [podcast, May 2019]

6 highly effective ways to get customer feedback [article, Mar 2018]

Design sprints, dates with coworkers, and tacos: Advice from FeshBooks UX Designer [podcast, Sept 2016]

How to survive long complex sales cycles as a startup [podcast, Sept 2016]

Vicki Saunders on raising a billion dollars of venture capital for female entrepreneurs [podcast, Sept 2016]

Brand or Bust: Wealthsimple’s Design Director on aligning your brand, product and marketing from day one [podcast, Sept 2016]

Designing Fintech [article, Jul 2016]